The asking price is the figure a seller advertises for their property. It is a starting point for negotiation, not necessarily the price the property is worth or will ultimately sell for.
Where you’ll see it
You’ll see the asking price in listings and marketing. Sellers set it based on their expectations, advice from agents, and the market — sometimes above likely market value to leave room to negotiate.
Why it matters
Buyers who treat the asking price as fixed may overpay, while sellers who set it unrealistically may deter interest. Comparing it against market value and recent transaction prices is how both sides judge whether it is reasonable.
What it is not
The asking price is not the transaction price that is actually agreed, nor the market value. It is the seller’s opening figure.
Example
A seller advertises an asking price; after negotiation and reference to comparable sales, the buyer and seller agree a lower transaction price.
Connected documents and parties
Listing, comparables; seller, buyer, agent.
Going deeper: related reading: transaction price.
Related Terms
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